Air pollution is a dangerous but invisible problem. We made it visible for everybody, everywhere, on their mobile phones. With a mobile air check. A simple selfie reveals the amount of air pollution around you. We combined scientific data and hourly pollution measurements and made this information accessible to the general public. With colourcoded 'moustaches' of air pollution on your selfie. Always up to date, always location based.

The mobile check is very easy to do: take a selfie and the air pollution you breathe becomes visible. On television, online and digital billboards the Lung Foundation asked everybody to check the air quality around them. And after one month, over 400,000 people already checked the air on their mobile.

Air pollution is a dangerous but invisible problem. We made it visible for everybody, everywhere, on their mobile phones. With a mobile air check. A simple selfie reveals the amount of air pollution around you. We combined scientific data and hourly pollution measurements and made this information accessible to the general public. With colourcoded 'moustaches' of air pollution on your selfie. Always up to date, always location based. We invite the public to join the fight for healthy air and healthy lungs, explaining how to check the air they are breathing right now.

The campaign hit a homerun, with already 200.000 checks in the first week and over 400.000 in the first month. And we’re still counting. The campaign received press-coverage (worth over 1,8 mio EUR) on national, regional and local levels.

Armed with almost 500.000 personalized calls for better air quality, we visited the national parliament in The Haque to demand a National Air Plan. A National Air Plan to improve the air quality in The Netherlands. Because no one should get sick from the air he or she breathes.