It’s hard to live on the streets. It’s even harder for women that must erase their femininity and pretends to be men.

France 5 has created a very strong and powerful commercial aired several weeks on the channel and social media.

The TV audience for the documentary increase by+ 43% i vs objectives. Visits on the replay platform increase by + 67%. And finally, engagements for the cause increase by + 750% on social networks.