When Apple released the iPad, nothing like it existed. It created a new category, one that had yet to be defined. The “iPad Is” campaign had the task of showing people just what the iPad is and is capable of. The problem with trying to define the iPad is that it can be so many different things. The campaign tackled this problem by letting each spot demonstrate an array of different things, basically saying there is no limit to what this thing can be. In “iPad is Delicious” we see that the iPad can be almost anything, from a cookbook to an interactive textbook, to a dual player video game, to a painter’s canvass, and that’s barely scratching the surface.