For a high commitment product in the cluttered B2B market, responses are normally measured in single digit percentages. But this time, of the 100 packs sent, an amazing 30% led to valuable face-to-face appointments. Naturally the sales teams were as delighted as we were:“The campaign was successful… Previously I was unable to make an appointment with [client] they have now agreed to meet with me this Friday.” “An extremely successful campaign from my end… in my view the best promotion I have seen come out of Optus.” “My client called it ‘The best promotion I have seen’… they’re worth $1.6 million.”