Make the IPL Call the Ultimate call of the year. Urge the devotees (listeners) to keep all their commitments at the back burner and experience the ultimate religious (IPL) ecstasy

Turn off the Radio: Radio Mirchi acknowledged this “Ultimate call of IPL” and urged listeners to “Turn off “the Radio and join the pilgrimage by tuning in to - IPL on MAX & SIX. For first time ever in the history of the radio.

“TURN OFF THE RADIO” was run throughout the day on the day of the launch