Apple digital display advertising has never conformed to standard unit sizes or expectations. With young, fun devices like the iPod family, we knew we’d need to push the boundaries of display ads again.

Combining the bouncing energy of our iPod TV spot with the colorful patterns of the outdoor work, we created display ads that managed to take over music sites without altering the user experience. Outsized video units played across every major music destination, but all site links stayed live. While iPods bounced around, users could access pull down menus on MTV and even click album reviews on Pitchfork.

Our challenge was to introduce the entire redesigned iPod family—iPod Touch, Nano and Shuffle—and express the incredible energy of iPod in a static, silent environment.

We created an array of colorful patterns with iPods to simulate a kinetic experience. These patterns changed size and shape with each different outdoor unit, so the iPod experience always felt fresh, engaging and alive.