Cannes Lions

IQ

DENTSU, Tokyo / TOYOTA / 2010

Awards:

1 Shortlisted Cannes Lions
Film
1 of 0 items

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Description

The Toyota iQ is an ultra compact hatchback less than 3m in length. Because of its compactness, some customers are afraid it might be hard to get into. We decided to dispel such concerns by showing a couple getting into the car from an apartment window, almost like characters out of a Tarzan movie.

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