Cannes Lions
LEO BURNETT TAILOR MADE, Sao Paulo / FIAT GROUP / 2012
Awards:
Overview
Entries
Credits
Description
The client asked us for a campaign for their post-sales segment, reinforcing the importance of using only original parts.
Execution
Our idea was to show that a single part other than the original makes your car run differently. To do so, we told stories of familiar characters from popular culture in a minimalist style, where a single erroneous element changed the history of the character.
Outcome
The campaign was a success in the market and with the client, who increased its load of placement.
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