For the Opel Park Assist, we created a calendar with 12 different motifs that show 12 different works of art that regular people have “painted” on the road with the tyre marks of their cars – because they couldn’t get in their parking spot without Opel Park Assist. Each artwork had an imaginative title relating to the situation and the time of year. After the title, the name of the “artist” and the location was mentioned – just as you would expect from a regular art piece. The locations and situations also matched the months and seasons, so that the customer could enjoy the creations at each time of the year.

The Calendar was printed in DIN A2 format (420 x 594 centimetres), on 300g “infinity matte“ paper. Binding: “Buchschrauben“.

Scale: 100 pieces for a selected group of clients.

Please take a look at the actual calendar sent in as physical support material.

Opel is awaiting a significant order increase for 2017.