In an action-packed ad, we are thrown back to the Swedish countryside in the late 19th century. People are gathering at the farmers-market horse race to bet on three antagonists. One of them is a young and poor peasant girl who takes a critical bet against a prominent rich man who is no stranger to dirty tricks. There is also the seasoned and self-confident veteran, a master of his game. We follow the thrilling race along creeks, through meadows, and winding dirt roads. At the end of the race, an ATG spokesperson unexpectedly enters the frame in modern outfit addressing the audience with a question "Is this how harness racing once started? He casually states "Maybe so". And as the combatants pass the finishing line, now as modern day drivers on a modern track, he concludes; "One thing is sure: it's still as exciting."