The stand had to combine the values of the company with product exhibition and describe 360˚ solutions for bathroom spaces.

The concept of the stand was inspired by the graphic lines and visual identity of Roca catalogues. Black combines with extreme colours and is one of the graphic trademarks of the brand, setting it apart from the competition and transferring the idea of a graphic brochure to a brochure in three dimensions. Under the slogan “Browse Your Bathroom”, an incredible stand was created that simulated in 3D the different sections and pages of a large brochure that acted to describe the brand values and combined them with product display spaces.

Within the enclosure of the ISH Fair the appearance and layout of the stands is industrial and unsurprising, and most brands have few elements of differentiation. Roca's stand was the sensation for the novel concept and innovative design.