Around 80% of the water used in the home is consumed in the bathroom. That is why Roca, the world leader in bathroom solutions, is conscious of its responsibility to the environment and is acting accordingly.At a time when the population is becoming more and more aware of the need to look after the planet, and the economic situation has turned energy saving into a major competitive advantage for home products, Roca has detected the need to publicise its sustainability initiatives and strengthen 1 of the key values supporting the brand.The brief consisted in generating an audiovisual, explaining Roca’s efforts and achievements with regard to sustainability and social responsibility.

Every action we perform has an impact on the planet. That is why Roca acts responsibly in everything it does.In the execution of the brief, the brand’s eco-friendly philosophy and initiatives - and how they affect our lives - are represented: idealised worlds showing very graphically, and aesthetically, how Roca thinks about the planet in everything it does.

The campaign has been very well received in the different countries, especially India and Brazil, where sustainability is a key value.