Cannes Lions

IT SECURITY

BATES RED CELL, Oslo / TELENOR / 2004

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Overview

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Credits

Overview

Description

Due to lack of IT security and spam filter, we don`t risk sending an email - that`s why we send it the anaolgue way. Our creative solution addresses the topic.

Outcome

In all, 315 invitations were mailed, 64 IT managers responded promptly - 20.3% response.

After TM, the response rose to 45%.

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