Cannes Lions
BATES RED CELL, Oslo / TELENOR / 2004
Overview
Entries
Credits
Description
Due to lack of IT security and spam filter, we don`t risk sending an email - that`s why we send it the anaolgue way. Our creative solution addresses the topic.
Outcome
In all, 315 invitations were mailed, 64 IT managers responded promptly - 20.3% response.
After TM, the response rose to 45%.
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