Parmesan Cheese Laive has existed since 1910 in the Peruvian market and is a product that in some way falls within the category of Premium cheeses, so to promote it is quite common to make samplings in supermarket at weekends.

However, since it is a product with years in the market, its sampling has ceased to be striking, so we needed something to put our product literally on everyone's lips.

Through data and Social Listening we discover two important things:

1. The food that most Peruvians ask for delivery is the Italian :)

2. We found that customer complaints on social media around the lack of complimentary items

that come with food delivery orders.

So our idea was simple, the sampling should be done at the right time, at the moment that people ordered their Italian food.

We hired vespa drivers dressed in Italian suits to wait outside the most popular Italian restaurants in Lima.

Every time a delivery driver set off from one of the restaurants with an order, the

Laive vespa drivers followed them to the delivery address, knocked on the same

door and gave the resident a pack of Laive Parmesan cheese to complement their

meal.

We carry out this action for 4 weeks (from Wednesday to Sunday). In total daily we had 10 motorcyclists working from 7:30 pm to 11:00 pm.

Each cheese was delivered in a black box and inside it came a message with # for people to use it and share how they enjoyed our cheese. In the second week of the action being carried out, a brand content was launched on the brand's social networks

SAMPLING:

-982 deliveries of our product at the precise moment to be enjoyed.

-More than half of the people impacted thanked and showed their food with our cheese on social networks.

BRAND CONTENT:

-4.4 MM VIEWS

-48.2K REACTIONS

-22.1 K COMMENTS &

-63.9 K SHARES

TOTAL INTERACTIONS 4.65 MM