We run a campaign looking for the "worst butter finger" goalkeeper in Perú.

The website collect a lot of videos showing goalkeeper's mistakes.

And at the end, we choose one of them.

Now, she is with her luggage waiting for the world cup un Russia 2018!

The campaign run in different media.

TV, web, Outdoor, Press.

And of course, the earned media

29% more in sales.

1.2 MM impressions.

More than 20000 shares in social nets.