The world of running is much, much bigger than you’d think. We set out to rally the global tribe of runners with a call to arms for them to explore the world of running. Shot in New Zealand, using a cast of real runners and ASICS runners, the iconic spot shows the world of running come together from wherever they are for a group run like never before. The tribes are summoned by the call from a Ram’s Horn by the Asics athlete – we see them coming from all sides of the world and all terrains – snow, water, city and forest. They converge on a Tower of Babel type mountain for a final ascent. Once at the top the horn sounds again and they head off on another run.