As the official sponsor of the national football teams (men's and women's) and as a sponsor of the women's football league (Liga BPI), the main goal was to celebrate and honor the unprecedented achievement of the Portuguese women's team, following their historic qualification for the World Cup for the first time ever. On another level, after hoisting the flag the previous year as a pioneering bank in promoting environmental, financial, and social sustainability, we wanted to continue this conversation. Above all, we wanted to remind and highlight the support, actions, initiatives, and the path the bank has taken towards global well-being. More than recognizing its support for the national football teams, especially the women's team, the goal was to acknowledge the change and achievements that culminated in a high point, with the women's national team's first-ever qualification for a World Cup.

The film presents the story of a father that is truly passionate about football.

When he discovers he’ll have a child, he immediately buys a Portuguese National Team shirt and prints the name of a boy to welcome his first born. When he and his wife go to the doctor, they’re told they are expecting a girl. The father doesn’t get sad with the news, but it was not what he was expecting and projecting. The story then unfolds with the journey of the girl that is also passionate about football as her dad. She plays football, she thrives but her father seems to be distant, as the football he loves is played by men. Until the day he sees a trophy won by his daughter and acknowledges the injustices, disparities and unfair challenges women still must face and changes his behavior, turning into his daughter’s number one fan.

Surpassing 30 million views across different platforms, the film made headlines through Europe, Australia, Brazil, Uruguay, Peru, Argentina, Chile... In its premiere brought Portuguese Football Federation’s President to tears. The first match of the Portuguese team after the ad aired, registered the greatest assistance ever in Portugal (twice as many supporters as the previous record). 2023 had a record-breaking number of new feminine players registered in the Portuguese Football Federation. Despite broadcasted at 8:30am (GMT), Portugal’s matches in the World Cup were followed by an average of 1,1 million Portuguese viewers - 39% TV audience share - something truly unprecedented. Since then, BPI created scholarships for female players and matches from the feminine Portuguese championship are now broadcasted in an open national TV channel. More important, the film changed our society bringing to discussion the inequality and erratic behaviors, while celebrating women’s football achievements and all the barriers they’ve broken.