Juke is a explosion of special effects, sounds, engines, speed and rhythm. It’s as it self statement says, it’s everything and nothing at the same time, it’s a combination of logistics, production, passion and lots of fun during the filming. Each vignette has its own personality and had its own particular complexity. 4 days of filming, 1 month of preparation and 1 parallel postproduction month. There were lots of nationalities participating in this project, sharing a different point of view, giving the result of: JUKE.

The production process consisted in filming the spot within 10 pre-pro days and four shoot days. It was a quick turnover. We assembled a highly-talented team of professionals, two units shot the spot in four days across locations in Mexico City and surrounding areas to make the spot look international, big and diverse in locations.

The challenges were mainly to make the spot a single journey our hero car has to travel, always making transitions work from one "world" to another, from one location to the next one. The car had to go through deserts, airports, 80´s chase scenes, lasers, night, day.

The budget was a bit more restrained that should have been for a spot like this one. We made it work through smart production choices.