The documentary and supporting trailer content were created for distribution across G5 European markets.

In all of these markets, there are strict broadcast regulations in place with regard to any type of product placement in both branded and non-branded content.

For the broadcast of the Eurosport documentary short, all references to the brand and product had to be entirely removed. Shots of the product remained in the final edit, however these needed to be approved by the broadcaster to ensure that they would not be deemed as overt product placement and that they were well integrated into film.

The feature length documentary was distributed as a ‘theatrical release’ via T-VOD platforms, removing the boundaries usually enforced by broadcasters and bodies such as the ASA (and their European counterparts) but presenting new challenges. As a feature length commercial release targeting an interest group synonymous with the consumption of exceptional content, the syndication via each of the T-VOD platforms was based on its merit as an authentic and saleable film in its own right. This was carefully balanced with maintaining a meaningful presence for the Nissan brand.

European lifestyle and action sports media accompanied the crew on the adventure experience in Nepal, providing live editorial, BTS coverage and supporting the release of the documentary. A 30sec trailer was seeded via YouTube and promoted across Twitter and Facebook.

We worked with an extreme sports content provider, who hosted the trailer across their specialist network and, along with a range of European influencers, provided a relevant platform for organic growth.

Vimeo on Demand provided a dedicated push via their owned channels. The documentary was placed on the ‘new release’ and ‘recommended’ carousels, enabling the content to be discovered organically.

The Five Elements of Adventure and partnership with the Vimeo On Demand Platform has allowed Nissan to continue to innovate through the use of AFP and branded content as a conduit for meaningful engagement with their audience.

Within its first week of release, The Five Elements had already touched the lives of millions of everyday adventurers, capturing imaginations and inspiring new experiences.

2+ Million cumulative views of short form & documentary content

3.3+ Million Facebook Impressions

2.7+ Million Twitter Impressions

575K + Engagements across social

10K+ unique visitors to the Nissan X-Trail brand hub page

The Eurosport short film was also broadcast to an audience over 250k.

The documentary has been bought by iTunes, Google Play, Amazon Video, and Reelhouse for full commercial release in June 2015, providing a lasting footprint for the film, the insight and the brand, well beyond that of the campaign itself.