Our film was conceived as an international teaser for NewGiza, an expansive real estate development in Cairo, Egypt. Spanning roughly 1,500 acres of land, the development has only just begun construction and hardly had any completed architecture when we were approached, a challenge that factored heavily into our concept.

We travel across a tiny world populated by miniature figurines living their lives appropriating everyday objects and settings that will be found in and around NewGiza, providing a glimpse at how diverse the all-encompassing real estate development plans to be.

Every line of copy begins with "A little more...", playing off the tiny stature of our protagonists to underline the development's features. Our slogan, "It's a Small World", literally sums up that vast ambition while borrowing an English phrase commonly shared between new friends who discover they have friends in common. This creates a double meaning for our slogan, as it also hints at the strong community spirit the developers aim to encourage amongst their future home owners.

NewGiza, where everything you need meets everyone you know. It's a Small World.