Cannes Lions

AIR MILES MASTERCARD

COSSETTE, Toronto / BMO (BANK OF MONTREAL) / 2010

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For some, collecting AirMiles is an obsession, often to the point where people will refuse to shop where AirMiles aren’t offered. Unfortunately for this guy, he didn’t know two important things. First, now you can collect AirMiles everywhere with a BMO MasterCard, and second, you shouldn’t put a wool sweater in the dryer.

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