We have collected over about 100 faces in things and all these faces sing. The song is originally made for this project. All the faces appear randomly and sing this song endlessly, so this contents could keep viewers’ interests. Moreover, we made the content where the users upload their own pictures and generate faces in the pictures singing the song. It is called simulacra to see faces in things, which is for humans to protect themselves. Accordingly everyone has experienced this, so the content with this concept is suitable for Lipton to target to wider public.

As soon as launched, the website are talked on many SNS sites and we have succeeded in rebranding Lipton in Japan.