Cannes Lions
HJALTELIN STAHL, Copenhagen / TRYG INSURANCE DENMARK / 2013
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TRANSLATION: (Tryg = Safe)
A young man parks his really old car in front of his parents-in-law's house to pick up their daughter – his girlfriend. The girls’ father who is concerned about the old wreck their soon to be son-in-law arrives in – approaches the young man with a determined look. As they face each other, the father gives him the keys to his big, safe family car. With Tryg insurance It’s not just about insurance. It’s about feeling safe.
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