Did you ever give any thought to the fact you have never switched banks in your entire life? You are not alone, as the ‘Creature of Habit’ can be an example for all of us. ASN Bank changes up the financial world with their new campaign and demonstrates in a playful way how money can create happiness.

The financial world is all too often represented in a cliché image, so enough reason for ASN Bank to change it up to a more contemporary one. The story of the Creature of Habit is honest and the voice over takes you back to those dreamy bed time stories.

It was important to us to create a world that felt real, honest and tactile. This would fit the brand and the message of the film. This is why we created a real miniature forest and animated characters that look as if they where made of fabric and tactile materials, we combined different CG animation techniques to bring the characters to life. The characters where digitally modeled, sculpted, textured and rendered. The character designs where kept simple and archetypal, the Badger is made out of pinstriped suit fabric like a true banker, the Creature of Habit is stuck in his ways and jumps through the film in his favourite knitted sweater. During the production we brought everything together, from CG animation, miniature backgrounds, painted backgrounds to visual effects and the result is a perfect combination of different techniques all tailored to tell the brand story of ASN Bank.