We hacked the format of super popular Russian video website Coub that allows users to create and share looping videos up to ten seconds long. Coub turned out to be a very exact analogue of those every day repetitive efforts. With Galchonok we created five pseudo-coubs united with one message “The key is not to stop”.

In order to mimic coub format we came up with the idea of literary handmade looped videos (and legmade as well).

Project got high social media response and started the wave of conversation. People reacted personally by sharing stories about their own rehabilitation experience. Without even being a coub, Galchonok videos went on TOP and became one of the most popular content of the week.