Cannes Lions
McCANN ERICKSON BELGIUM, Brussels / ACTION INNOCENCE GROUP / 2005
Overview
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Description
A children's book telling the story of 'Fernand, the obese pea' and his struggle for acceptance. Just when you are captured by his touching story you are confronted with a pornographic picture. This unexpected and shocking picture illustrates the predatory threats that are around the corner at any time on the Internet.
Outcome
Many schools have responded to the mailing and have contacted AI to organize preventions programmes in their classes. AI also benefited from wide media coverage. Several articles were published in almost all prominent Belgian newspapers with numerous segments on several radio and TV broadcasts.
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