Launched through SlideShare.net, the official Coke Zero document is a perfect encapsulation of the “It’s Not Your Fault” message and the “Enjoy Everything” campaign. Not only does it educate man on why it’s not his fault he can’t stop watching basketball, it does so in a pseudo-scientific and ultimately hilarious manner that’s the hallmark of this campaign.

Combining graphs, charts and numbers the document is the first major brand communication to interact with the SlideShare community. It gave professionals across the country the tools they needed to deliver the perfect “I can’t be expected to work during the tournament” presentation.

The official document was a runaway success on SlideShare, providing huge, prolonged consumer exposure to the brand and becoming an essential asset to countless men who couldn’t help but watch the games. To date, the 34-page document has:

- Been viewed over 70,000 times, including over 10,000 times in the first 24 hours

- Generated over 2.3 million individual page views

- Been embedded thousands of times on third-party websites and blogs

- Become one of the hottest presentations on both LinkedIn and Twitter, as verified by SlideShare