Cannes Lions

It's Time to letgo

CP+B, Miami / LETGO / 2017

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In this spot, a skydiver is holding onto her sewing machine, despite the fact that she admittedly doesn’t do much sewing these days. Her instructor, who is strapped to her, suggests she get rid of the sewing machine so that they can pull the ripcord. She’s clearly torn on what to do. Finally, the instructor suggests selling the sewing machine on letgo. He takes out his phone and puts it up for sale. As soon as he does, another skydiver flies in and buys it.

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