Cannes Lions
ROMANCE, Paris / INTERMARCHE / 2018
Overview
Entries
Credits
Description
When a young boy realizes Christmas is in jeopardy because Santa Claus is too large to fit down the chimney, he decides, with the help of his big sister, to tackle the problem. Working right up to the big day, the siblings toil away to make sure Santa eats better. Each day they prepare small meals using lntermarché's products for the jolly old elf in the hopes of saving Christmas. What the two lack in talent, they make up for in adorability. Will their plan work? One thing is certain: they'll come out of the experience closer than ever.
Execution
The work has been commercially released on all major French TV channels, Cinema, Twitter and Facebook starting on Sunday November, 26th 2017 and all through the month of December 2017. Target audience : families
Social Media
Facebook (from 27.11.2017 to 11.12.2017)
Twitter (Trending Topic + First View on 27.11.2017)
Cinema
593 theaters across France
TV
Channels: TF1, M6, C+, France TV, W9, TMC, NT1, NRJ 12, HD1, Num 23, Chérie 25, 13ème rue, CNews, Paris Première.
Number of airings: 3520 + Online replays
Outcome
The film was seen 12 million times on Facebook and Twitter with an engagement rate of 3% (three times the average).
Similar Campaigns
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