Cannes Lions

I've dreamt so much

ROMANCE, Paris / INTERMARCHE / 2018

Film
Film

Overview

Entries

Credits

Overview

Description

When a young boy realizes Christmas is in jeopardy because Santa Claus is too large to fit down the chimney, he decides, with the help of his big sister, to tackle the problem. Working right up to the big day, the siblings toil away to make sure Santa eats better. Each day they prepare small meals using lntermarché's products for the jolly old elf in the hopes of saving Christmas. What the two lack in talent, they make up for in adorability. Will their plan work? One thing is certain: they'll come out of the experience closer than ever.

Execution

The work has been commercially released on all major French TV channels, Cinema, Twitter and Facebook starting on Sunday November, 26th 2017 and all through the month of December 2017. Target audience : families

Social Media

Facebook (from 27.11.2017 to 11.12.2017)

Twitter (Trending Topic + First View on 27.11.2017)

Cinema

593 theaters across France

TV

Channels: TF1, M6, C+, France TV, W9, TMC, NT1, NRJ 12, HD1, Num 23, Chérie 25, 13ème rue, CNews, Paris Première.

Number of airings: 3520 + Online replays

Outcome

The film was seen 12 million times on Facebook and Twitter with an engagement rate of 3% (three times the average).

Similar Campaigns

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