Cannes Lions
TBWA\KOREA, Seoul / CANON / 2008
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Description
A man and a woman look into each other’s eyes in front of a beautiful background. The man holds a camera in one hand and photographs her. When the camera zooms out you see that the woman is sitting on the dizzy roof of a building and the man is on top of a human tower of 23 people.
To emphasize IXUS’s IS (Image stabilizer), which prevents shaking, we used a human tower of 23 people to illustrate its effectiveness in the shakiest of conditions.
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