Cannes Lions

IYCO EYE DROPS

FREEFALL PICTURE COMPANY, Mumbai / HERCULES INDIA / 2003

Film
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A photographer sets up his camera amidst a blinding sandstorm in the dunes. He applies Iyco Eyedrops, thus opening his eyes to a fort. The music, a folksy love poem, bades the viewer (as a lover) to open his eyes and step into the land of his ladylove.

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