Cannes Lions
ARNOLD WORLDWIDE, Boston / BROWN FORMAN / 2016
Overview
Entries
Credits
Description
The Jack ‘N For Beats Mobile Recording Studio.
A recording studio unlike any other: One that was able to travel to where the talent was. In conjunction with the Jack N’ For Beats website, we were able to find talent and get them exposure they would otherwise never be able to realize.
Execution
An 9-week, 9 city tour of a Mobile Recording Studio working in conjunction with the Jack ‘N for Beats website to house content, provide inspiration and give aspiring artists an opportunity for broad exposure.
Outcome
3300 unique beats downloaded
165,000 site visits
23,000 video views
6300 attendance at live events
2900 mobile studio auditions
12,000 organic visits to the site
6:30 average time on the site
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