Cannes Lions

Jack'n For Beats

ARNOLD WORLDWIDE, Boston / BROWN FORMAN / 2016

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

The Jack ‘N For Beats Mobile Recording Studio.

A recording studio unlike any other: One that was able to travel to where the talent was. In conjunction with the Jack N’ For Beats website, we were able to find talent and get them exposure they would otherwise never be able to realize.

Execution

An 9-week, 9 city tour of a Mobile Recording Studio working in conjunction with the Jack ‘N for Beats website to house content, provide inspiration and give aspiring artists an opportunity for broad exposure.

Outcome

3300 unique beats downloaded

165,000 site visits

23,000 video views

6300 attendance at live events

2900 mobile studio auditions

12,000 organic visits to the site

6:30 average time on the site

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