The new Jaguar diesel engines are the quietest ones in the world.

The banner has to dramatise this and generate testdrive requests.The idea uses the trademark of Jaguar – the Jaguar, fixed on the car’s bonnet. As everybody knows, the cat is leaping. Now, with the very quiet engines, it’s sleeping.Not until the car stops, does the Jaguar wake up, stretch, and leap – leading the spectator to the test drive request.First airdate was February 22nd. So far, about 13,000 people used the link, 2,100 testdrive requests were made.