Overall, booking enquiries to Jamaica are up 40% year on year (despite other spend on traditional print media for Jamaica being in line with last year and the recession hitting harder.)Over 150,000 views achieved in just two months all for a budget of just over £16,000. Organic (non-paid for) traffic levels are still holding up at week 3 rates. The social phenomenon of Dad Dancing is now taking off big time with recommendations for the competition ranging from The Sun newspaper to the National Health Service suggesting it as a great form of exercise for lazy fathers.