The brand entertainment scenario in Brazil is still in its very beginning. Brands usually use sponsorship or product placement to connect to pre-existing formats of entertainment, like concerts or TV shows. However, we don’t usually see Brazilian brands creating original content.Brazilian brands also use lots of local celebrity but when they do, they usually go for traditional advertising.In addition, we very rarely see brands use foreign celebrities in their communications in Brazil.

1) Music video's premiere on Youtube; launch party for influencers in Sao Paulo; project website launch2) PR – Spread and seed the unusual partnership3) Social media activation using Snoop Dogg and Marcelo D2’s Twitter and Facebook accounts4) People interaction5) Marcelo D2 plays song is his new concert.6) Original song goes to radio and TV as content.

The song and music video were an instant hit on the radio and on TV - never as an advertisement, always as content.100+ radios and TVs played the song/music video as content.Most requested song of the week in Brazil's biggest online radio: RADIO SKOL.One of the most played songs on radio over the summer.More than 300 stories in the press, including the home page of Brazil's top portals and YouTube Brazil.Twitter trending topics in Brazil for 2 consecutive days.Other Brazilian stars buzzed about the partnership on Twitter, like Ivete Sangalo, Twitter's most followed Brazilian with 5.8m followers.Marcelo D2 was invited to give interviews on the press about the partnership. 120, 000 downloads of the track.34m impressions.Retailers interested in new product shipments from JAMBOX, a brand that was totally unknown before Snoop and Marcelo D2 made it famous.