Cannes Lions

MINI JAMBOX

Fuseproject, San Francisco / JAWBONE / 2014

Awards:

1 Shortlisted Cannes Lions
Presentation Image
Scale Drawing
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

MINI JAMBOX is the latest addition to the category­ leading family of Jawbone Bluetooth speakers. With trailblazing construction, MINI JAMBOX delivers an unequaled size-­to-sound ratio. The Original Jambox exposed the world to portable wireless speakers with great commercial success, freeing people to enjoy their entertainment in more places. MINI JAMBOX takes the Jambox heritage and makes it pocketable, while maintaining the same big sound using materials and processes more commonly seen in top-­end audio products. Offered in a range of fashion-­forward colors, the MINI JAMBOX speaker is a modern accessory that fits seamlessly with your constantly moving life.

Execution

To inform our approach, the team began synthesizing user insight and feedback, while also spearheading efforts to identify key product attributes that customers loved: durability, portability, great sound, compelling finishes and textures, and compact size. Refining the aluminum extrusion into an entirely new construction, flexing a mechanical engineering assembly using fewer parts and steps, and stewarding major leaps in production capabilities at scale resulted in the MINI’s unique exterior shell and internal skeleton, in one fluid gesture. The package is the sound chamber and extrusion, and it ensures MINI has the strength and robustness required in a portable object.

Outcome

The design explorations for MINI Jambox started with a blank sheet and the idea to completely re-invent the wireless speaker as we knew it. On MINI, we are pushing the boundary of rough and fast CNC, typically used to machine mechanical internal details. We flip the use of this usually hidden process, employing it externally to reveal beautiful capabilities for textures and durability. With that, MINI JAMBOX is built on the foundation that life is constantly moving, so you should pick up and bring your sound environment with you. We call it pocketable sound.

Similar Campaigns

9 items

IKEA-Beds

THJNK, Berlin

IKEA-Beds

2023, IKEA

(opens in a new tab)