Cannes Lions
PUBLICIS MOJO , Sydney / LION NATHAN / 2010
Overview
Entries
Credits
Outcome
Premium (now known as ‘Goodbye ’09’) was a sell-out, becoming the highest selling local premium beer in Australia for the ’09 Christmas/New Year period. Added to that, we’ve opened up endless opportunities to re-brand James Boag’s for the good times. ‘Happy Divorce’, ‘Thanks For The Kidney’ and ‘Hey, Nice Award’ coming soon.
Similar Campaigns
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