Cannes Lions
WIEDEN+KENNEDY AMSTERDAM, Amsterdam / POWERADE / 2005
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This spot shows how Powerade gives you the power to be extraordinary while avoiding the usual Olympic athlete clichës.It is the climax of a long distance Olympic race and the athletes are racing towards the line. The real winner, though, is the cameraman, who finishes first despite running the entire race on the sideline, and with a camera on his back filming the athletes
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