There are no restrictions or regulations affecting our campaign.

We launched each film to coincide with cultural events to allow the J2O brand to seamlessly become a part of online conversations.

We employed a unique media strategy for each film. Keyword and interest targeting tailored for each, doing everything possible to perfectly pair the right people with content that would interest them.

We leveraged our talent fan base, knowing they would like the content. It only took gentle nudges to gain early support from audiences of a rising urban poet and one of the world’s most famous orchestras.

The films have so far reached an audience of over 10 million, smashing targets by 40%.

The films also had an average click through rate of 8.75%, more than double the sector average of 4.09%.

Social interactions across J2O owned channels increased exponentially with over 125k likes and shares across Facebook and Twitter.

The campaign received an overwhelmingly positive response from fans and audiences across all channels, with 98% positive sentiment towards the brand.

The client said "When we were pitched the idea by TH_NK we loved it. It captures what J2O is about perfectly and juxtaposes the digital ambition of the TV campaign. The digital only nature of the campaign allows for greater agility, personalisation and reactivity with the content which aims to bring a little joy to people’s social experiences."