Nothing can knock down a bop bag, and it’s the same thing for people who drink Flying Horse Energy Drink. So we placed innovative bop bags in bars, night clubs and selected convenience stores. They were produced in real size with a picture of a nice looking guy, featuring this message from Flying Horse on its side: “Flying Horse. Energy Drink. Stay Up All Night.".

The response was amazing, increasing sales up to 40% in some places, and generally doubling brand awareness in surveys within our target.