National Heroes x National Heroes

The idea is executed with a web-browser-based game requiring players to control sumo wrestlers ("rikishis") as horse-riders. "Rikishis" and horses are presented in 3D models, each with different appearances and skills. The aim is to make the gameplay to appear more entertaining, providing fun which can hardly be found in real horse-races.

Over 5,000,000 page views and 600,000 unique users were recorded within 1 week after the launch. Over 100 captured gameplay are being uploaded across the SNS network resulting in more than 1,500,000 playbacks, which is equivalent to a media budget of over 1,000,000 USD in the traditional media. The game also became popular not only in Japan but also in other countries.