The campaign aimed to communicate the beauty of racing horses.

Translation: People lives their life,Hence people have their own racing memories.

Memories are life events you don’t want to forget.

Whether it was beautiful or not, memories are forever treasure.

Another weekend, another racing.

Weekend memories JRA

Targeting all horse lovers around the track.

Poster at Racetracks and racing center nationwide

The sentimental approach was effective, the campaign drove more number of customers compared to the previous year.