Cannes Lions

JAPAN UNLIMITED

McCANN WORLDGROUP, Hong Kong / CATHAY GROUP / 2011

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Overview

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Credits

OVERVIEW

Description

Whatever you are looking for, Japan has it all – and we show how Cathay Pacific lets you discover it all by allowing you to visit a variety of destinations in a single trip on their comprehensive Japan network.

Execution

To illustrate the diversity that Japan has to offer, we commissioned one of Hong Kong’s most gifted young visual artists, Benny Luk – recognised by Computer Arts Book as one of the world’s great illustrators – to create a series of digital artworks in a “tattoo/make-up” crossover that could then be layered over photography. Fusing contemporary and traditional Asian influences, he illustrated our five different themes that show no matter what you’re looking for, you’ll find it in Japan.

Outcome

To illustrate the diversity that Japan has to offer, we commissioned one of Hong Kong’s most gifted young visual artists, Benny Luk – recognised by Computer Arts Book as one of the world’s great illustrators – to create a series of digital artworks in a “tattoo/make-up” crossover that could then be layered over photography. Fusing contemporary and traditional Asian influences, he illustrated our five different themes that show no matter what you’re looking for, you’ll find it in Japan.

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2024, CATHAY GROUP

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