Genesis insurance has been always there for people, helping them to protect the most important things in live.

But, when a home disaster happens people lose much more than furniture, computers and appliances

They also lose old pictures, which are impossible to recover.

Pictures from the day they were born, their wedding, their first trip, their kid’s first steps, their grandsons and granddaughters first birthday….. memories of moments that just will never come back.This is particularly relevant for the more senior target.

Genesis Insurance Company has been helping to protect their homes and everything in it.

And now, their most precious memories too, thanks to:

The Lifeproof Album.

The Lifeproofalbum is a unique photo album specifically designed to resist any accident at home.

Made with polyurethane resin, a fireproof material that tolerates temperatures over 500 degrees.

The Lifeproof Album has thermo sealed pages, which repel water, and is reinforced with Kevlar, so it can stand tons of weight and strong impacts

It´s so safe it protects all their pictures. No matter what happens.

Because some memories are irreplaceable, and should never disappear.

Genesis sent out 1200 Lifeproofalbum in October 2016 to senior tire segment of clients (+ 55 years old) prior to the expiring contract date

Results:

More than 92 % of clients renewed their contracts in the action period vs 65% same period 2015, meaning an + 27 % renewal ratio, exceeding our set goals