The Expo theme is Feeding The Planet, Energy For Life. The problems common to all humanity abound: population explosion and food crisis, malnutrition as well as obesity, food waste, and food production insecurity worsened by global warming. The Japan Pavilion presents proactive solutions to these issues, making use of Japan’s creative strength. It is a way of showing our thanks for the global support we received after the March 11 disaster in 2011.

[Expo Milano Japan Pavilion]

The Pavilion offered an entertaining virtual visual experience that recreated seasonal farm landscapes as well as dining tables lined with dishes. Various tableware and miniature food were displayed to portray supreme craftsmanship around food, and together they made up a colorful and engaging narrative for the visitors. The use of sensing technology realized an enhanced interactivity, and incorporating the mobile app technology enabled visitors to take the experience home.

[Japan Salone]

Coinciding with the Expo, a second base of Japan Pavilion was set up in the city of Milan. Here, companies presented Japanese knowhow, skills and technologies in order to link them to business opportunities.

[Japan Day parade]

Japan Day parade, mainly featuring festivals from the six prefectures of the Tohoku region that were hit by the 2011 earthquake, expressed thanks for the global support after the disaster.