Cannes Lions

JAPAN'S ORGAN TRANSPLANT SUPPORT

DENTSU, Tokyo / AD COUNCIL / 2006

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"A child will be born soon. I'm six years old," a man says. "I love to shop. I'm a year old," a woman says. The fact that a new life begins from the day people receive organ transplants is depicted by having people who actually received organ transplants appear in the commercial and realistically expressed the joys of living.

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