The agency came up with the idea to turn J&B Rare shelves at supermarket aisles into an interactive spot. Enter yShelves - shelves that detect customer presence and activate interaction, turning an otherwise static environment into a dynamic retail experience. Built-in sensors detect movement and trigger a series of animations comprised of light, sound and vibration, drawing attention to a specific product and associating it with innovation and hype.

• Attracted and connected with customers;• Associated the fun factor, inspiring customers to experience the brand;• Endorsed the product;• Created brand awareness.