Cannes Lions
GREY MEXICO, Mexico City / DIAGEO / 2008
Overview
Entries
Credits
Execution
When our target went to the bathroom they washed their hands and immediately grabbed a paper towel to dry them, that’s when they saw the execution, in the least expected moment where the impact was very high.
Outcome
Everyone who goes to a bar or discotheque visits the bathroom at least once per night. That’s the way we made our impact, with just a few paper towel rolls, we reached one hundred percent of our target.
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