'J&B My Party Ball' application became popular among a selective audience in a short time.

It was downloaded by more than 8.000 people on Facebook.Over 20.000 profile pictures were added on J&B disco balls.In 6 weeks, the number of people in the J&B database increased by 47%Most importantly, the people engaged in the party were a selected group from the most influential people in social networks who became J&B advocates.