For the first time ever, Jean Paul Gaultier (JPG) has taken us behind the scenes at the "JPG factory" to reveal the secrets of his legendary perfumes, Classique and Le Mâle.

“Welcome to the Factory” is a one-minute tour filled with sailors and corseted models, who flirt, row and strut along the machines to produce the perfumes. While the concept behind a factory may seem counterintuitive for a luxury brand, this humorous short enables JPG to once again reveal its brand personality.

The commercial is a great mix of classic fashion with a modern flare, showing the inner workings of what goes into developing JPG’s popular fragrances.

The models and sailors feeding off of each other’s energy is fun to watch and the opera-style music mixed with fun beats further amplifies the the playfulness of the creative. The brand isn’t taking itself too seriously while showing a sexy ‘glimpse’.